a program that was introduced in 1991. This program is a program where friends fly free. It is like a coupon that says buy one get one free. In today’s culture, everybody is trying to get something for nothing. If these business are marketing this kind of strategy there are not going to be many people that will pass up the offer. (Advertising Age 1996) Southwest airlines also had a promotion that stirred up a lot of business. They offered 25-dollar tickets to non-stop flights. By offering tickets at such a low price, it affected the whole market. It made all other companies drop their prices so that they could have some of the business. This is a very good strategy because it allows a company to control the market. Southwest Airlines is a big player when it comes to the airline industry. They have a lot of pull on the market. With Joyce Rogge as their VP-advertising and promotions, the company is sitting pretty. She is very bright and is always coming up with new and innovative ideas on how to sell to the public. (Advertising Age 1996)Another marketing strategy that is familiar to us is the “air mile”. The “air mile” is a simple concept to understand. It goes like this; the more miles you fly the more miles that you will get free. This is a good thing for those people that travel international a lot. It is also good for the person that does not travel all that much. The reason that it is good is because a person can get free miles with every trip that he or she goes on. The more miles you pay for the more miles you get free. Some credit card companies offer miles with every use of their card. This is not only help the credit card company, but it is also helping the airline company. Everyday technology is advancing and showing us new ways in which to do things. Technology is something that affects everything in the world and airline travel is no exception. A couple of years ago...
