it was rare to see a video game machine, but know they have games smaller than calculators. We have TVs that are flat and the size of a watch. We have Laptops, Computers, cell phones, Fax machines, and an assortment of other tools that people use everyday. “Airlines’ marketing fads have a habit of backfiring. Now they may have strapped a new albatross around their necks: in-flight entertainment. Airlines are spending over one million per aircraft to put in a ton of chunky electronics that adds as much to fuel consumption as twenty extra passengers-but does not always work.” (The Economist 1995) The airline companies see this as another way to market their planes. Companies are now implementing state of the art audio and video equipment to planes. They are doing away with those hard to see white screens. Airline companies are now installing TVs to every seat on the plain. They are also adding data ports so that business people can get on the Internet. They also offer phones to anybody that wants to use them. I have explained several different marketing strategies that airline companies are now trying to implement into their plains. These companies are trying to get as much as the market as possible. The only way that they are going to get the market they want is by coming up with new marketing strategies. Some of these strategies might not work and again some might. If a strategy works then a company might do well. If it does not work then it will do poorly. The only way to advance a company is by trying new things. A company needs to stick its head out into the marketing world and hold on because it is a bumpy ride. ...
