rofit margin. They must do this in a manner that will have positive implications so to increase customer satisfaction. The more satisfied a customer is the more likely they are to tell their friends. I call this internal advertising. Internal Advertising is design to towards the most powerful advertising of all-word of mouth. An example of this would be to buy an ink jet printer, scanner, and Transfer paper, heat press for a total cost of 1,500. This will allow you to custom imprint mom precious baby’s pictures on your existing line of cloths, pillows or almost anything. The uniqueness of this will advertise it’s self. By making a few phone calls I was able to quickly identify a company called magic touch. They are the ones that make the transfer paper. I called them and ask them if they had any data on the effectiveness of their product and who their main customers are. They said their main customers are Screen printers and office supply stores. They also said their transfer last forever and if it ever fades you can iron it and the colors comes back to brand new condition. This would be a creative marketing technique and would help out the product a lot. Another idea would be to increase the frequency of a sale. If a customer buys once a month then offer them a reason to buy twice a month. Talk to the customer or survey them to find out what will make them come in and buy more often. Customer data is very important and must be used. Upon ringing up a customer find out their name and address. This is not an uncommon practice. This information will help you to find out who your repeat customers are. You can send them information on specials that you may want to offer or new merchandise you may be carrying. Most small business owners I have talked to say word of mouth or referrals is where most of their new customers come from. If referrals are important we must spend time and capital to develop some kind or...
