referral program. An easy way to do this is to offer your existing clients a premium or discount of some sort for each new customer they bring you. What you are actually doing is turning your satisfied customer into a powerful, persuasive sales force and paying them only when they produce a result or in other words, bring you a new customer. You must find out what your customers want and what they are willing to come in more often for. Customer Satisfaction is the key to success so insert a customer satisfaction card in every order. This survey is designed to get your customers to tell you what they really think. Keep questions limited to one page and that will increase the likely hood of it being returned. Include you fax number, return stamped envelope or whatever it takes to make it more likely that you’ll get it back. Don’t forget follow up on the comments you receive. If you have to change procedure then do it without hesitation. Limit the choices to key words like outstanding and needs improvement. The Objective of the survey is to: To identify the key service components customers expect.To measure the level of satisfaction.To identify the reasons for dissatisfaction with the store’s products. To identify opportunities to enhance the level of service offered to customers. Established benchmark of Customer Satisfaction against which to measure progress.Identified strengths and weaknesses of the organization from the customer's perspective.Set goals for enhancing service. THE STORK AND CRADLE SHOPCONSULTING PLANTable of Contents1AExecutive Summery 1bSummery of Present Situation 2) Marketing 101/Course of Action2b) Frequency of a sale.3AReferral Program 3) The Importance of Survey’s...
