commercials on during this time period. The Wal-Mart commercial was showing how senior citizens on a budget feel young at heart when they shop and save at Wal-Mart. As were Rooms To Go was advertising that they are having a clearance sale on all rooms of furniture and that there are no payments until January 2001. There were no characters in the Rooms to Go ad, only the sales message in bright yellow.There were four automotive commercials within this time period - two luxury cars, one truck, and one economy car. The first ad was for the Century Buick. It featured a gentleman in the back seat of the car with a family driving around on vacation, with pop music in the background, showing how much fun the car was and comparing the car to having the most headroom in its class. The Oldsmobile was a completely different commercial showing the driver being alone listening to classical music enjoying the car on a fantastic day of driving, long winding roads and no traffic. The Chevy S-10 truck let you know that if you are the outdoors type and like to listen to rock music and be adventurous with your vehicle that a Chevy can handle anything. Finally, the Toyota ad was based on safety and how it’s mini van is safer than any other car in its class.During this slot of television time we believe that the audience ages range from eight years and up. America’s Funniest Videos can be classified as a family viewed show. Programs that every one would sit down and watch the parents and children together. The advertisements within that time slot fit perfectly. Even towards the beginning of the show there are more products advertised focusing on children. The kids’ spots had some type of incentive to the product where you felt like you were brushing your teeth with Tarzan or you could get rewarded with WCW trading card. This seems to be implying that there must always be some incentive to do anything, even when it should be on...
