es own desire not to have rotten teeth, that should make them brush their teeth. Even the adult ads that were placed strategically within this time where making the viewer aware of the rewards of the product. Not blantly but enough so you just might think that if you drive a Chevy S-10 Pick Up you will be rewarded with the time to take your truck to the Grand Canyon instead of just sitting on the highway. The Glades plug-ins is the same reasoning if you use this product your bathroom can be use 100 times and smell just as fresh. You could actually have the time to stand in the hall and watch people use your bathroom without having to clean it. Values are a set of shared beliefs and norms. A person’s set of value plays a very important role in consumption activities. Many products and services are purchased because people believe these products will help attain a value-related goal. Different cultures encourage conformity to a greater or lesser degree. Every culture has a set of values that it imparts to its members. For example, people in one culture might feel that being a unique individual is preferable to subordinating one’s identity to the group. Advertisers use these different cultures, beliefs and norms to their advantage when promoting a product or service. Children are very inexperienced, innocent and are easily influenced by the things they see on television that over a period of time they start to believe what they see and hear. This is definitely what advertisers want. They want to make sure these children remember their products for life so they exaggerate the ads, making it easier for children to relate to them. Take for example, the “Chucky Cheese” ad. A child with an untidy room hears his mom said that they are going to Chucky Cheese and in an instant he cleans his room and ends up at Chucky Cheese. Children should be rewarded for their hard work especially when they have out done them...
