selves. Cleaning their room that is a part of their everyday chore is not a reason to be rewarded. Each time this child cleans his room, he will want to go to Chucky Cheese as a reward for his good efforts. The child will remember clean room and associate that with going to Chucky Cheese. Marketers don’t care really what you did to end up in Chucky Cheese, what matters is that you are there. Psychologist Abraham Mazlow, developed an approach to understanding personal growth and the attainment of peak experiences. He formulated a hierarchy of biogenic and psychongenic needs, in which levels of motives are specified from physiological need to self-actualization. Marketers have adapted this universal approach to motivation because it indirectly specifies certain types of product benefits children might be looking for, depending on the different stages in their development and or their environmental conditions. Ideally, children begin to format their lives into these ads that over a period of time they begin loose perception on what is real and what is not. The shampoo ad basically tells children that if they use that brand of shampoo they not only have beautiful manageable hair but also they will be able to skate in the air, dance like professional dancers and so forth. Naturally, the children want to be accepted among the norms so they want to use this type of shampoo. It encourages them to be sociable and give them a sense of belonging. Most of the ads during children’s programs are one-sided appeals. A great percentage of the ads shown is for toys and food such as, are cereal and candy. The message in these ads is basically how great the product is or what the product can do for you. It never states that eating too much candy will lead to cavities or that eating as excessive amount of candy can make the some children a little hyper-active than others. All children see is something that is great for them or somet...
