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buyer behaviour

ced by the people in their working environment. And students may discover many discrepancies between the ways they used to dress in schools/universities is different to the people working in their business environment. Therefore their desired state will change, and they will develop a need for formal clothing, briefcases, and shoes that would have been inappropriate in the school/universities environment.Previous Decisions Previous decisions can also affect problem recognition. The decision made by students to go to a ball may trigger a need for formal clothing. The decision to go for a job interview may also lead to a desire for formal clothing.Individual DevelopmentStudents may feel the desire to purchase the health supplements as they go through their individual development of getting older, therefore their need and lifestyle may change. They may feel that they dont have so much energy to do exercises or to stay up late studying as they used to be when they are younger. Therefore this may also lead to their desired to purchase energy boost supplements.As individuals go through changes in their development, their desire for clothing may change. For student as when they were in their teens, they might desire casual clothing, but as they grown to over 20 years of age, their desire for taste in clothing may change to more formal clothing. This change may also developed from their associating with their reference groups, income etc.EmotionsEmotions can also influence the students desired state. For example, they may feel tired easily or feeling sick all the time. Therefore this has triggered them to the problem recognition to seek help from health supplements to help them fee better. Current SituationThe individuals current situation can strongly influences the desired condition. For example, during cold weather, many people may start to take heath supplements pills because they want to keep away the illnesses especially in w...

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