inter thats when most people gets cold.Actual StateNormal DepletionThe need for health supplements is like a routing problem of depletion for some students. These may arise when their frequently used health supplements are used up and need to be replaced. With problems like this type, the condition of depletion is easily recognized and is resolved with a purchase.Individual DevelopmentThe normal processes of individual development may alter perceptions of the existing state. As students grow older, many will experience some complexion problems like weight problems, memory loss, loss of energy and some other physical problems may arise.Mental development may lead to dissatisfaction with existing clothing the students have. As their grown mature, they may feel dissatisfied with the current wardrobe of clothing they have.Formal ClothingThe decision to purchase formal clothing is one that involves extended decision-making. This type of decision is one in which the consumer evaluates alternatives in a detailed and comprehensive manner. More information is gathered and more brands are evaluated than other types of decision-making situations. Such a process is most likely for:High priced productsComplex products (computers, stereos)Specialty goods (sports equipments, furniture)Products associated with performance risks (medical products, cars)Products associated with a persons ego (clothing, cosmetics)Obviously, formal clothing fits into this model and therefore can be said as a complex decision. A complex decision is said to induce a high involvement purchase level. Formal clothing purchases are closely tied to the consumers ego and self-image.Because purchasing of formal clothing for students involves some form of financial risk, therefore they require extensive information to assist them to make the right decision, and evaluate the selection criteria carefully. The interview findings shows that the most common reason for developin...
