g a desire to purchase formal clothing were brought about by a formal function such as a ball, a wedding, parties etc. Three out of the four respondents said that the problem arose because they want to look good for a particular function, in other word, they want to improve their social status. The need to strive to reach ones desired social status is influenced by their peers. It involves aspects such as acceptance, self-esteem and self-fulfilment. In fact, many of the third, fourth and fifth levels of the Hierarchy of Motives developed by Abraham Maslow apply to the problem recognition stage of the formal clothing decision process. Health SupplementsThe desire for health supplements can be cause by many factors as discussed above. And the consumers are easy to recognize this kind of need. And if the desired state obviously exceeds their actual states, then the problem is recognized and a search for a decision is initiated. As mentioned above, the level of purchase involvement for health supplements is low or maybe in the middle. Therefore it the purchasing process for consumers could be either habitual decision-making or limited decision-making depending on the individuals.If a student notice that his or her health supplements is nearly empty, this will cause he/she to purchase some of the same health supplements during his or her next shopping. Moreover, because there are two distinct categories involved in the habitual decision brand loyal decisions and repeat purchases, consumers will go two different directions while making decisions. If a student have a strong brand loyalty for Healtheries products because its product meets his or her needs, therefore it will be hard for them to change to Blackmore or other brand of health supplements. In contrast, a student may believe that all health supplements are about the same, and may not attach much importance to the purchase.For some other consumers, their purchasing process...
