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marketing plan

s had its best fiscal year in recent history, currently setting the standard of logistic practice. MARKETING OBJECTIVES: MILF-Gistics is currently aspiring to go global and venture into the international market by creating a 10 million dollar advertising program and getting the word out about our service to the public. We plan to set up a web-site with e-commerce in mind. This is projected to triple our orders and revenue with in the next five years. We also plan to purchase five hundred 747-cargo jets and hire ten thousand new full-time employees. Thus making MILF-Gistics the number one logistic firm in the world. PROFIT OBJECTIVESWith sales revenue of over 250 million dollars and an increase in sales volume of twenty five million dollars, MILF-Gistics forecasts a total of 50% increase in profit revenue over the next five years. Our projected costs run only forty five percent of our total expenses and salaries taxes, legal expenses and advertising expenses run about twenty five percent. Leaving the other thirty percent strictly for growth and profit within the next five years.CONSUMER OBJECTIVESAs stated before our firms target-market for the short term is our major corporations and private business owners. By 2002 we will have exhausted all marketing resources used to create and added e-business web site and global marketing program aimed to bring in international corporations. We believe that our ISO9002 qualifications are the first step in our global vision. Also, intend to attract our residential customers with our ten million dollar marketing campaign. We plan to hire personalities and spokesman to help us in the promotional process. The target market is the key to our success. If we can instill to our customers to automatically think MILF for all of their logistics needs. Weather it be our already existing customers, or new ones, looking for a dependable logistics firm with state of the art technology, and new and innovative way...

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