1998]-Sports Clothing [November 1998]-Leisure Shopping Off the High street [May 1999]-Leisure On The Internet [May 2000]-Online Shopping [July 1999]ΨWeb pages: -www.nike.com-www.adidas.com-www.encarta.com-www.geocities.comTable of Contents:Introduction.1The company.1Mission Statement.1Market Background.2A market with potential future.3Situation Analysis.3Marketing Audit: S.W.O.T & P.E.S.T Analysis.3Strengths:4Weaknesses:4Opportunities:5Threats:5Political & Legal factors:6Economic – Competitive factors:6Social Factors:6Technological factors:6Marketing objectives.7Marketing Strategies.7Market Segmentation.8Positioning map.10Marketing Mix11Product:11Price:11Place:11Promotion:12Evaluation.13Bibliography.14...
