.Principal Measure: Internal development of new products.Resourcing: How we will finance this strategy?We will spend on design, product testing and market 500 mil by increasing gearing to 35%. ForecastIt is commonly acceptable that home shopping will continue to expand because of the huge response people have to the uses of the Internet. Nevertheless, as catalogues still remain the major alternative to High Street shops it will be the emergence of otherwise niche sectors that will change the overall landscape. Moreover new methods of home shopping are forecast to have an almost immediate effect on the market. The new electronic and niche sectors are expected to become more powerful and more targeted as direct marketers use specific databases to target consumer groups. According to Key Note by the year 2003 the market for home shopping is forecast to constitute over 6% of total retail sales. Key Note estimates that the total value of the home shopping market will be worth 20.3bn, which represents growth of 73.5% over 1999 and 99% over 1998. (Key Note Ltd, Home Shopping, 1999)Bibliography.ΨBranssington, F. and Pettit, S. [2000], Principles of Marketing, London, Pitman Publishing. ΨKotler, P. and Armstrong, G. [1996], Principles of Marketing, London, Prentice Hall. ΨMcDonald, M. [1984], Marketing Plans: How to prepare them, how to use them, London, Butterworth & Heinemann. ΨThomas, Michael J. [1989], Marketing Handbook, London, Gower Publishing Company. Ψ Adcock, D and et al. [1998], Marketing Principles and Practice, London, Pitman Publishing. ΨKotler, P and et al. [1996], Principles of Marketing, London, Prentice Hall. ΨKey Note Ltd [1999], Home Shopping Report.ΨKey Note Ltd [1999], UK clothing and footwear Report.ΨMintel Reports: -Retail Advertising [April 1999]-UK vs. US Online Shopping [June 2000]-The Sports Market [September 1998]-Sports Good Retailing [June 1999]-Sports Footwear [October...
