ree of charge and will cover the north and central areas UK. Moreover, as we are in the stage of introduction with ambitions to expand, we decided to cover other distant areas around UK as well under the charge of a delivery fee. The delivery of the goods will be carried via the use of a multipurpose vehicle (van), directly to our customers work environment or to their houses. Promotion: By definition the resources available by a small business are restricted and our case is not an exception. That is our promotional activity will be mainly based on sales promotions and public relations, designed to promote qualitative coverage of the potential customers rather than frequency of exposure to the promotional activity. As far as it concerns PR activities, word of mouth will be the main source of evidence about our products' quality and reputation. For the policies of good business practice emphasise customer satisfaction, our customer service will be suitably formed to respond to such a prerequisite. Additionally, sales promotion techniques will be combined with direct marketing. Specifically, they will acquire the form of a brief catalogue and colour leaflets distributed in the target areas (north, central UK) via the business's van. These promotional tools will lie on an informative basis as an attempt to increase awareness as possible. That is why colour photographs representative of our distinctive style accompanied by detailed and clearly price lists will be used. The core message of our promotional activity will refer to the return to the traditional lifestyles along with ways of achieving it without being rigid and old-fashioned. Evaluation. Strategic statement:Major goal: Our major goal is to grow the company in terms of sales and margins within 3 years. Overall direction: Our target group and thus our overall direction is young professionals with no free time for shopping. Comp. Basis: Generic strategy which will not change...
