he reception in which we have found from the government in India we do not see a problem with them helping us find a corporation with such high a standards in which we hold. Being the legal issues which are involved with this venture it is very beneficial to us that the language India is English and we do not have to deal with some of the majors issues that are involved in some countries. In addition to the previous advantages we feel as though an already established corporation can help us learn and implement our own distribution channels as well as our marketing campaign. It is through this venture that we will be able to implement our true strategy, which is entry into the complete Asian market.3) Product line we will introduceDue to the climate of India the product lines in which we as a company can produce feel that we can meet the needs of all the people whether that be in the mountainous north or in the warmer climate of the south. Because we have a universal product line that can meet the needs of all climates in this country. The only thing we feel as though we as a corporation have to do is make sure that the people desire a pair of shorts and a golf shirt or a pair of flannel lined pants and a nice warm coat that can keep the cold out. Because of what we have seen from the market in which we are targeting, which is upper to middle class and we feel the products will very nicely meet not only the desire but the need and the want as well. 4) Product adaptation / standardizationAs we discussed in our previous segment we feel as though or company and our product line meet the need of all the people of India, so we are going to go with standardization when it comes down to how our product fits into the market place. It has come to our attention that the people of India have a fascination with the dress and lifestyle of western countries such as the United States. So with this in mind why not bring this style to them. Sure there ar...
