e needs for adaptation in some of the designs of our clothing such as color and maybe even some of the material in which we use, but all in all the overall product itself we feel will not have to make any drastic changes.5) Target market The markets in which we are looking to target are upper families and middle class individuals. We feel as though if we can target the upper class families who can buy our product lines for their children and themselves we will be able to establish ourselves not only now but also in the future. The middle class in which we are looking to target are ages 21-30, which are educated and recently entering into the working world. We will consider these individuals the soon to be wealthy and the results will hopefully trickle down from generation to generation. These two markets we feel will be the easiest to reach as well as the most profitable to us in the future which is our main objective in this market.6) Distribution strategy The distribution strategy has a lot to do with why we as a company chose India as our market of entry, we saw that the already have a developed railway and highway system so we can move our product from a warehouse to a location without any major hassles. In considering the company in which we will form a union with it is very important that they have a system in which we can easily work with. As to locations in which our target market can find our products we will establish stores in areas that are either in the major cities such as Bombay and New Delhi and the surrounding areas and expand from the success that we will find there. 7) Positioning adaptation / standardization The positioning of our product will be the same as our product position, which is standardization; again we do not feel as though we have to change much about our product or the approach in which we come to market. In reviewing how we have positioned our product in the United States, it is considered a product of...
