good quality that is targeted toward those that are stylish as well as money conscious. We have done this by targeting the youth of the middle and upper class and we have the intention to do the same exact strategy in this market. We have come to the conclusion that the young and the wealthy make the best targets because they are both status conscious, so in positioning our product we must convince them of the need for our product. We will do this through commercials on television as well as on billboards. One main reason we feel that our target market is such because a large part of our campaign will be on television. It will be through dancing and excitement that we will show our product as a fun and interesting thing to have and wear around, either for dress or for casual. The point of positioning the product in this manner is to target those with the most expendable income, that either being the youth 16-25 or 45 and up. It is necessary to attack this market and satisfy their need if we want to grow and develop into an internationally known brand in this market. 8)The reason this international marketing opportunity is interesting to me is because of the fact that it makes me think of where this field will be in the future and how I hope to play a role in a part of it. I think it is interesting how different countries have different kinds of cultures and companies try to develop different marketing strategies to enter into each of them. I think of the fact that there is a McDonalds in India and cows are considered sacred by majority of the population, now granted that is not cow they are eating but it is still fascinating how they accomplished this feat. Overall I just think that there are only more countries in the world and there are more markets to divide and capture through different products. The field as a whole I find interesting and the ways to go about it are even more exciting. ...
