roduct that allow little variation ex:(chicken) .At the other extreme products there are products which are capable of high differentiation :(cars).A. VarietyIt is how many products the company produces and for how long does have to be in the market before we can introduce new ones.It depends on how long the products are in the market. In a new market, we prefer not to have too much in order to be consistent with the public knowledge.Few products at first is always a better strategy.I.e.: Big, quarter, pounder, filet o fish.Eventually you introduce more products (Mc royal, Mc feats, Double cheeseburger after a certain period when the people are familiar with the old product(Happy meal)B. QualityIt is the quality of the product and what are the steps taken by the firm to have the maximum quality using the available resources When you start with few products this increase the qualityQuality requires several needs.Purchasing a product has to be done in a very organized way and it has to pass all the health procedures.We conduct a training program for all the crew in the kitchen (back area) so we can make sure that they have good sanity and the have the knowledge of the all the required measurements.All this makes sure that quality is food C. TasteIs how the consumer perceive the product even he likes it or not and if he things that it needs improvement or not We get the right ingredients and the right portions of ingredients either locally made or imported to make sure that we are serving the right product and the same taste expected worldwideIn some countries after a few years (never at the beginning) we try to offer special product with local taste (spicy chicken & burger in Egypt, Japan with Japanese sauce, China with sweat and sour.) We try to adapt to the local taste in few items and to keep our international flavor as wellD. SizeEither the company has a size standard and how does it respect it or It doesn’t have a standard and ...
