how does It act due to this situation We have standard size internationally and we have to respect it, but we do have bigger size (Big Mac) we try to offer the force flavor (local taste) in a bigger sandwich to give more value to the consumer (Upsize your Combo).Size is very important, The more the client pay in a Big size the more it is profitable as we save more on paper cost.The more the size is bigger the more we save cost.E. PricePrice is he selling value of the product whether it is cheep or expensive. This is one of the most important aspects because due to it the customer my change his mindWe make a Price sensitivity study (PSS)We conduct interviews and we try to know at which price the consumer is willing to pay. We come with an average price for every product and if it is profitable, we try to market itWhen we put the price we look at our coast (food and paper) the more we sell the more we save cost. The purchasing dept. buys in volume to cut down the coast to enable us to:A. Make more profitB.Adjust the price Competition is a very important aspect in price. Since we are the Market leaders, we start the price and usually the market follows.Advertising is an important factor to make others follow The International average of food coat at Mcdonald is 33 %In Egypt the coast reach’s 45% IV. Service differentiationWhen the physical product cannot easily be differentiated, the key to competitive success may lie in adding valued services and improving their quality.A.Ordering EaseThis refers to how easy it is for the customer to place on order with the company. 1.At McDonaldsWe give the best at McDonalds for a customer to take a product in the right timing. The product must be ready, this needs a lot of experience .The employee behind the counter has to see (make an evaluation) what is the product the most wanted so he can tell the Back area (the Kitchen) to increase a certain product (if he made a wrong evaluat...
