ct. Images is affected by many factors beyond the company's controlAn effective image does three things:1.establish the product's character and value position2.it conveys this character in a distinctive was so as not to confuse with competitors3.it divers emotional power beyond a mental imageA. SymbolImages can be amplified by strong symbols as al lion, apple.... ECTA brand can be build around a famous person; companies may also choose a color identifier such as blue, yellow. Alternatively, a specific piece of sound, even reproduce logos of most admired companies.Every brand portraits a special image in people mind that is why brand advertising is very important not only product advertisingWe have to pay for the brand, this means special market and special media with the best quality artworkB. Media The chosen image must be worked into ads and media that convey a story, a mood, and a claim. It should appear in annual reports, brochures, the company stationery, and business cards.What we do is that we have a market calendar for the year shows all the activities and plans for the different targets (Value, kids…. Etc)I.e. Ramadan is a very good time for advertising (the Bay). We do the market plan and the media plan (we determinate the budget for the whole year:I.e. :( upsize with Combo) in January and the media will be TV (Channel 1 or Channe2) and press (Al Ahram, Noss El Donia) The choice of media depends on how you want to approach the customer as every body has his way to cover the market.C. AtmosphereThe physical space occupied by the company is another powerful image generator.We like to believe that we offer a very special experience to our customer with a fast friendly courteous and always with a smile. We provide as much as we can play land for the kids to assure a frequent visit of the kids with their parents. Kids are very important as they represent with their parents an important potential of customers.We always ensu...
