to remember when you call McDonald’s (Dial 30 30 30 3 from anywhere in Egypt)b.Miscellaneous Companies can find other ways to differentiate customer services they can offer product warranty, establish awards.... ECTLSM Local store marketWe try to provide inside McDonald’s the best experience and some time we provide a local neighborhood entertainment to make it more pleasant to the guests (entertainment in Shoubra is different than Heliopolis). We also offer Music, Karaoke, competition, special hours, and happy hours To make our guest enjoys his stay a Mcdonald to the maximum. We also provide B.O.G. (be our guest) card.V. Personnel differentiation:Companies can gain a strong competitive advantage through having better trained peopleIn an age when competitors can knock off products or services in an instant, some savvy companies are marketing their employees.We screen people before we enroll them and we give them the proper local and international training and on job training. All job skills are taken into consideration as competence and how to be accurate to customer requests. Courtesy and friendliness are very important aspects in the personnel, Credibility is expected from the crew to match customer expectation by providing good service and also reliability, responsiveness are also very important to serve the client immediately with his order. The greater the responsiveness in a fast food business the better image and the frequency of repeat visits by the same customer are achieved.Communication is important between the crew and the mangers to provide better, fast service to customer. Communication between the staff and the customer VI. Image differentiationByers respond differently to company and brand images. Identity and image needs to be distinguished. Identities compromise the ways that a company aims to identify or position itself or it’s products. Image is the way the public perceives the company or the produ...
