his incident. The two companies have been malevolent competitors ever since. Click said that it just did not except that MobiNil would have had the price cut when they even did not finish six month in the business. They said that it seemed a bit too early to have engaged in this approach to cutting of prices. The cutting of prices might have seemed nice to any one looking for a mobile phone network to join, but more than one component makes up the cost of the service, including the activation fee, the monthly subscription and the cost of the calls. These elements, when put together, make up the value of the proposition made to the customer. Whenever somebody does something with one of the parts, one should expect some compensatory move to be made with another part. If the activation fee is decreased, call cost could be increased. Click did not seem to really mind what MobiNil had done because of the under-penetrated market found in Egypt. The existing subscribers are not a significant number compared with a potential addressable market representing twenty percent of the population. The answer to the problem seems to be quiet clear, if the phone is more affordable, then the market will grow quicker. This does not necessarily mean reducing prices in the traditional sense. The price proposition in Egypt is quiet good in comparison with other countries, so it is more a matter of rebalancing the proposition to make it more acceptable. Egypt seems to finally have something over all of the other countries in the world. It is the only country so obsessed with the concept of owning a phone. There is not an individual found on the street any more that does not own a cellular phone, or aspire to own one some day. With society listening to every word advertising has to say and taking it in like water to the thirsty, it has become much easier for the two phone companies to take the whole market and find a way of drama...
