roup Associates, Inc. a sister company, provides relocation services such as selling current home, mortgage assistance, finding a new home, and other incentives, which can add value for a customer considering United as their moving company.Van operators also need to be made aware of the importance and benefits of off-season residential business growth. Eighty Percent of a van operator’s annual income is made during the peak-season. If they can help increase the volume of off-peak sales this will increase their annual income. Everyone involved in the movement process can do this, by explaining the benefits of off-season residential tonnage van operators, agents and customers. Then develop a communication system to convey these benefits. Finally, train headquarters staff on the benefits to van operators.UNIGROUP Market Research Group is also affected by sales. This group has to analyze previous off-peak discounts and draft tentative pricing plans, then develop a pricing formula to be distributed to the agency family.Market Research group must monitor the economy. If the economy becomes unstable, this may drive up costs, causing a need to increase discounting. Sales representatives will need to be in contact with United’s National Account business to see how it is affecting their expenditures, as well as be aware of the competition from relocation companies because of potential pricing wars and increased incentives.It is important to know that United is nationwide and the agents geographic location across the United States allows United to provide timely services to customers. This allows the agent to be the primary contact to the customer, while United is the intermediary between the agent and hauler.One of the threats to United and all moving companies are the pick-up and delivery (PUD) service which was launched within the past few years by Public Storage, Inc (Web Article). The PUD service is simple. Public Storage...
