ill probably pass muster in other target countries…however it is the rare marketer who has the resources to conduct a comprehensive, international clearance program for it advertising or promotion.” First the marketer must chose their target market to research. Make sure that all marketing and advertising materials comply with U.S. laws. Next fax foreign council instructions on the marketing campaign. The packet must consist of three main components: “your advertising paradigm, a cover letter discussing timing, fees, and correspondence in case of conflict or inability on the part of the foreign counsel to handle your particular matter; and a questionnaire” (Internet Marketing). The questionnaire is for the basic purpose of asking the council whether they can run the advertisement under the countries given laws. These simple steps must be followed to ensure not only eliminating legality, but ensuring the businesses success in the foreign country. Marketing Ethics – Online and Off Just like accounting or law professions, marketing has a code of ethics to uphold. Marketers are personally responsible for each and every action and therefore it is up to them to make appropriate decisions regarding the marketing strategies. A Marketer’s professional conduct is guided by four simple rules (American Marketing Association): 1. The basic rule of professional ethics: not knowingly to do harm; 2. The adherence to all applicable laws and regulation; 3. The accurate representation of their education, training and experience; and 4. The active support, practice and promotion of this Code of Ethics Along with these rules honesty and fairness towards clients, customers, and employees is important as well. They must uphold each of these rules through every part of the marketing process from promotions to pricing. Although marketing on the Internet is a fairly new concept, a Code of Ethics for Marketing on the Internet h...
