as been created to protect consumers online as well. One of the most important aspects of Internet marketing is privacy. It is the marketer’s job to ensure that collected consumer information is kept confidential and is safeguarded against unauthorized access (American Marketing Association). Marketers must follow five general Internet guidelines or responsibilities when conducting business online. The first is to protect individuals privacy rights (American Marketing Association). The next is extremely important for anyone using the Internet. However marketers must keep within rapidly changing Internet regulations. The third responsibility is “effective communication to organizational members on risks and policies related to Internet marketing” (American Marketing Association). In other words the marketer is responsible for the actions of the employees working underneath them. Make sure they understand all regulations and policies. Lastly, all stakeholders must uphold ethical Internet policy to the highest regards. Any marketer who wants to create a successful business with follows these rules and regulations. ...
