on producing more games based on problem solving and learning, along the lines of Tetris. While for children, specifically those under the age of six, we plan to produce inexpensively priced games with a range of topics from some learning to Pac Man type products. Both of these markets have been so far left relatively untouched. We feel that appealing to both of these markets, allow Nintendo to not only improve revenue generation but also better satisfy our customers complete wants and needs. Marketing Position As the interactive entertainment industry grows more competitive and shelf space decreases, there is a growing need to maintain a firms market position through advertising and marketing. To this end, we believe that while Nintendo currently is the 146th highest advertiser in America, that this is not enough. We plan to achieve a top 100 ranking within five years through various promotions and programs. These programs will be focused not only on our consumers through rebates for purchase of the N64, but also through discounts given to retailers for use of their shelf space. In addition to promotions and rebate programs, Nintendo is planning to revamp our web site to better communicate information to our consumers. The new version will provide information on the company, game playing tips, release dates, write ups on demos including actual game images, and also the ability to sign up for weekly reminders of game release dates, as well as new game tips. While providing these services directly to our consumer, we believe that Nintendos support of a uniform rating system will not only provide piece of mind for our consumers, but also a positive brand image of the Nintendo name. We believe that a combination of both the IDSA and SPA rating systems will allow consumers not only to get a general feel for the age appropriateness of a product, but also the specific breakdown of material within the game. Industry Analysis In recent years th...
