ed, green and silver Hershey’s Kisses Chocolates for the 1962 Christmas season. Hershey Foods has come a long way since then and, today, a wide variety of Hershey’s products are available in seasonal wrap, giving them an even bigger edge over competitors. Thanks to a wide variety of branded, seasonally wrapped products as well as the creative efforts of the folks in Hershey's sales and marketing departments, Hershey Foods continues to top the competition when it comes to seasonal sales.Investment RisksThe Hershey Foods Corporation stock has performed fairly well over the past fiscal year. In May of 2000 the Hershey Foods stock was trading at around $47.5 per share, and it’s current price, as of today’s market close, is $68.8 per share. This being a $21.3 per share difference, is not an enormous gain, however, it is quite impressive when looking at the volatility of the New York Stock Exchange over the past few months. Below is a chart of Hershey Food Corporations stock over the past 11 months. Additional Exhibits (Outlook of the Corporation)The Corporation’s strategy is to profitably grow its North American confectionery and grocery business, and to build growing and profitable confectionery businesses in selected markets outside North America. To implement this strategy, the Corporation plans to continue to attract and hold customers and consumers with products and services of consistently superior quality and value. The total U.S. confectionery market is anticipated to grow at a rate of three to four percent in 2001. Over the years, the Corporation’s goal has been to grow at a faster rate than the overall confectionery category. The Corporation expects to achieve this goal in 2001 by the integration of recently acquired products, strong results from new product introductions and the continued volume growth of confectionery products in North America and selected international markets.The indu...
