stry in which the Corporation operates is characterized by brand recognition. The Corporation will continue spending to promote its products and to increase the value of its brands. Planned spending on advertising in 2001 is significantly higher than 2000, while selling and administrative expenses are expected to remain relatively constant as a percent of sales. The tax rate is projected to slightly decrease in 2001, as incremental earnings from the Corporation’s recent acquisition will be taxed at a more favorable tax rate. The Corporation expects continued strong cash flows from operating activities as well. Net cash provided from operating activities is expected to exceed cash requirements for capital additions, capitalized software additions and anticipated dividend payments. Additionally, cash provided from operations is expected to be sufficient to reduce short-term borrowings or finance possible business acquisitions and continued repurchases of the Corporation’s Common Stock. Overall, it looks like yet another outstanding and record-breaking year is anticipated for the Hershey Foods Corporation in 2001.Works CitedHershey Food Corporation, Copyright Hershey Food Corporation http://www.hersheys.com/Kennedy, Doug. Hershey Foods Corporation: Case Study.http://www.talx.com/new/casestudies/hershey.htmYahoo Finance, Copyright 2001 Yahoo! Inc. Search: Hershey Foods (HSY)http://www.finance.yahoo.com/?u...
