to carve niches into many of the companies profitable areas. One interesting quote taken from John A. Jack Duffy Senior Vice President, Corporate Strategy is Industry leadership and growth are contingent upon anticipating customer needs and market dynamics long before they occur; and then aligning our organization accordingly. While the companys service performance and productivity were still high, its management began asking serious questions, not just about how well they were doing, but whether they were going to be able to continue dominating the market. Technology camouflages size. It allows the small to look big-and the big to act small. It also allows UPS to treat each package as if it were the only one we handle. (Michael L. Eskew: Vice Chairman and Executive Vice President.) The advances in industrialism have let UPS aspire to its goals. Global alliances are extremely valuable assets. They compliment the companies core desire for customer satisfaction. Their global brand is recognized. This helps make us a household name. With technology advances, the technological capabilities are advanced. Low costs are another reason that their customers keep coming back. The growth strategy chosen by management is working. It is designed to take advantage of their competitive strengths while maintain the focus on meeting or exceeding customer requirements. A variety of online services help customers track a package easily. Upper management is impressed with the progress. The company spends 1 billion dollars annually on technology. Information technology is the centerpiece of our strategy going forward, says UPS chairman and CEO James P. Kelly. United Parcel Service has a 93 year-old history that has branched smoothly into the Internet generation. Important areas of concentration include electronic commerce, automatic shipping, and matters concerning the Internet. The Internet is so important to UPSs success strategy that greater spendin...
