howingoff their diamond rings. All the men and women in the shots, even though they were Japanese,had western facial features and western clothes and stuff like western automobiles. They alsoportrayed them in doing stuff that people in America or western Europe would be doing and werevery uncustomary of normal Japanese life. These ads seemed to do the trick for him. Where as before the ads only about 5 % of women received an engagement ring in japan by 1978 half ofJapanese women received them. That boost made Japan the second largest importer of diamondsafter the united states. Also in the ads it is said that Japanese men were asked to pay three monthssalary rather then the two months asked here in the states and compared to the English who onlyhad to pay one months salary. Now a more recently faced problem that the company has encountered is that, not the wantfor diamonds, or the flow that is controlled by the cartel, but the fact that some of the diamondsDe Beers sells may be blooddiamonds which refer to diamonds bought from rebels so that therebels can have supplies. The fact that there is about three wars going on all fulled by diamonds. In two of them rebel groups control mines and sell the diamonds for weapons. Rebels in Angolaand Sierra have reportedly committing atrocities and breaking peace. The UN wants to cut offtheir supplies which means they want to stop them from trading diamonds for weapons.( LosingTheir sparkle, 17)So you think where does De Beers come into all of this? Well first off the fighting isaround south Africa therefor if fighting persist it may flow in to South Africa and cause uprising inthe area that way they cant mine and stuff could be stole or smuggled out. Also if the groups tryto sell the diamonds De Beers will have to try and buy them so they dont flood the market andcase a drop in the price, but there are people that wont buy diamonds with blood on them, thesepeople are the people that buy th...
