(AP) /auto/creative_resources/success_stories/vw.html/auto/creative_resources/success_stories/vw.html/auto/roadmap/site_index.html/auto/roadmap/site_index.htmlhttp://www.shbrown.com/mpafr.htmhttp://www.shbrown.com/mpafr.htmDomestic | European | Asian PacificDomestic Profiles:DaimlerChrysler | Ford | GMDAIMLERCHRYSLERContents:Strategies | Advertising | Financials |Advertising/Promotion Agencies | HotlinksFormed by the $37 billion acquisition of American giant Chrysler Corp. by Germany’s Daimler-Benz in November 1998, DaimlerChrysler is the world’s number three carmaker in sales and number five in number of cars sold. The combined company manufactures about four million vehicles a year. DaimlerChrysler is buying 34% of Mitsubishi Motors and 9% of Hyundai Motor. DaimlerChrysler is consolidating $1.4 billion-plus creative and media work for Chrysler, Dodge and Jeep brands by putting up the business for global review in September 2000. STRATEGIEStopDaimlerChrysler has become the first auto maker in Germany to sell new cars over the Internet. Online customers can take their pick from a total of more than 8,000 passenger cars from the full Mercedes-Benz range—including the new C-Class, the SLK roadster, the M-Class and S-Class, and the exclusive CL coupe.In approximately two years, DaimlerChrysler plans to launch fuel cell vehicles on the market. Jrgen E. Schrempp, chairman of the DaimlerChrysler Board of Management, views the fuel cell as the most promising of all alternative drive systems. "The fuel cell boasts efficiency levels greater than those offered by the combustion engine. It can be used in both mobile and stationary applications, can run on regenerative fuels and has the potential to become the drive of the future," he said. The company intends to invest around one billion dollars in the development of this drive between now and 2004.One of Chrysler’s recent promotions, A Day For Me, is a series of seminars d...
