esigned to educate women consumers. The new family of Chrysler Sebrings - in conjunction with six of America's most prestigious lifestyle publications - presents A Day for Me, an exploration of refined passions, interests and hobbies. Participating in the promotion are Hearst Magazines: HARPER'S BAZAAR, HOUSE BEAUTIFUL, SMARTMONEY, TOWN & COUNTRY, VICTORIA, AND TALKADVERTISINGtopAccording to Publishers Information Bureau, DaimlerChrysler is the fourth largest advertiser in consumer magazines, behind General Motors, Procter & Gamble, and Philip Morris. DaimlerChrysler spent $342.4 million in magazines in 1999, up from $333.9 million in 1998. Magazine spending accounted for 22 percent of the total advertising dollars spent by the company.DaimlerChrysler's U.S. Automotive Advertising Spending, by Brand, 1999 vs. 1998(Dollars in Millions)19991998% ChangeDodge cars and trucks$651.8$602.88.1%Chrysler cars and trucks426.9384.910.9Jeep vehicles281.3246.914.6Merceds-Benz cars115.282.240.3Plymouth cars and trucks17.255.5-69.1Source: CMRFINANCIALStopIn 1999, DaimlerChrysler sold 2.6 million vehicles in the U.S., surpassing 1998’s 2.5 million units by 5%. Passenger car sales were up one percentage point for the year at more than 745,000.In late December, DaimlerChrysler reported preliminary 1999 worldwide revenues of approximately $149.8 billion. According to the company, this represents a 12% increase over 1998 revenues.DaimlerChrysler Worldwide Automotive Revenues* by Sector, 1999(Dollars in Millions) SectorDodge-Chrysler-Plymouth-Jeep Passenger Cars and Trucks$64,534Daimler-Benz Passenger Cars38,367Commercial Vehicles26,882*Unconsolidated figures of the business.Source: DaimlerChrysler Annual Report, 1999ADVERTISING/PROMOTION AGENCIEStopBBDO Detroit26261 Evergreen Rd., Ste. 300Southfield, MI 48076248-355-7300www.bbdo.comHandles advertising for Dodge.Bozell Worldwide625 North Michigan AvenueChicago, IL 60611312-988-2000www.bozell.comHandles...
