use various means of communication. These will include tele marketing, trade shows, physical demonstrations, and also responding to any orders placed via web site. For physical demonstrations and trade shows our sales force will have a travel allowance. The reason for such a small sales force is that we will not be selling to individual retailers. Each sales rep will cost us $20,000 annually. 2. PackagingPackaging will play an important role in our promotion plan. We will be using bright colors to grab the attention of the customers and will have information on the uses and utility of the product on the back of the package.3. Point of Purchase displaysThrough maintaining good relations with our retailers we are hoping to place our product near the cash registers on a peg board display and keep our product visibly available this will enable consumers to pick up the product and learn about its functionality. We will attract the customer's attention by the bright colors of the product and satisfy their curiosity with informative information on the packaging. The POP display will follow the same theme as our packaging in that it will have bright colors in order to attract impulse buying.4. Sales PromotionsWe will be using sales promotions during the holiday season in the form of giving our product to in-store gift wrapping services. This will physically demonstrate the functionality of the product. This will promote awareness for our product during this time of year and hopefully boost consumer sales. 5. CatalogsWe going to the large office supply chains to place our product in their catalogs and circulars. This will help us reach consumers who do most of their shopping through the mail and do not visit the storeSales ForceWe will have a sales force consisting of a sales director and three sales representatives. Our sales team will be aided with possible sales promotion and discount allowances directed towards these wholesalers...
