playing the norm as per usual. They should be allowed to experience different forms of role-play i.e. boys playing with dolls, buggies, girls playing with woodwork and cars. Children are born without prejudice. Prejudice is caught and taught that is why the parent’s attitude is the heart of the matter. We should remember children are always listening, provide experiences for the children to look, speak or worship differently, so they can learn from it, answer questions in regard to skin, disability, gender, age, religion and teach children to be sympathetic and understanding and compassionate, (K PITZER, 1988). Many models view attitude change as an information problem and dependent on individual cognitive processing, i.e. the Elaboration Likelihood Model emphasises the role of attention demands in attitude change and argues that more effortful processing is necessary for long term attitude change. Prejudice based on social identity theory and self-categorisation theory (refereed to as the social identity perspective) is a central feature in the perspective of the discontinuity hypothesis. This asserts that there is a psychological discontinuity between people acting as individuals and people acting as group members (Asch, 1952; Sherif, 1967; Tafjel & Turner, 1979). Self-categorisation can occur as an individual in contrast to other members (personal identity) or as a member of a social category in contrast to other categories (social identity).It is usual to consider prejudice to be an attitude towards a particular set of people, objects or events. Allport (1958) has said that attitudes have three components; cognitive which amounts to a set of beliefs about the object of prejudice, affective which are feelings or emotions related to the person or object in question and cognitive which are intentions to behave in a particular way towards the person or object. Devine (1989) has shown that the primary difference between prejudiced...
