and unprejudiced people may rest in the way in which unprejudiced people are able to inhibit or to disregard negative stereotypical beliefs. In Devine’s model of prejudice (Devine, 1989) they are broken up into two stages; the unconscious stage, where identification triggers the existing stereotype and the consciously controlled stage, where a nonprejudiced person may inhibit prejudiced beliefs to prevent a prejudiced response, while a prejudiced person will allow these beliefs to be transferred into responses. Allport (1958) identified six approaches or emphases to the theories of prejudice. They are the historical or economic approach, the sociocultural , the situational , and the approach via personality dynamics and structure, phenomenological approach and the approach via stimulus object. The emphasis of theory and research into trying to understand and reduce prejudice must pay less attention to the given issue of prejudice. However, our knowledge of areas such as individual personality, cognitive processes is fundamental to developing effective interventions aimed at moderating prejudice. John Duckitt of the University of Auckland has integrated this knowledge into a multi-level approach to the reduction of prejudice. It is based on three casual processes; individual – differences in susceptibility, exposure to certain social influences and social structure and intergroup relations. For each level various interventions which have been used or proposed in order to reduce prejudice will be described and evaluated e.g. antidiscrimmination laws, anti-racism media campaigns, education, racism awareness training and counselling. ...
