you don't know what it's going to be a commercial for. That's because every commercial is a commercial for all products. Most of us are aware of the huge amount of sophisticated research generated by the advertising industry to refine its persuasion techniques. We even feel comfortable admidst our advertisement-plagued society. Although subliminal advertising may be effective, the most difficult factor is relaying the message to possible consumers. Such advertising techniques include flash messaging, buzz words, celebrity endorsements, emotion targeting, fear and the oh-so common bandwagon method. Flash messaging is a common technique where a viewer is influenced by quick images and messages for a very short period of time. The subconscious registers this almost like it never occurred. All of this is pleasing to the eye; flashy colour, or a picture with a sexual innuendo. Another factor would be KISS (Keep It Sweet & Simple). All of these affect the success of the ad and the final result for the product at hand. A more cunning way to influence the buyer is to target your emotions. To question yourself is most successful for an advertiser. Although seeing sick hungry children living in a run down village in some 3rd world country may lead to your donating money, there are some ethics involved in purposely tampering with one’s emotions. Through all of this, this method of persuasion is most effective. A technique usually described as using “buzz words” is found more in prints than on television or radio. If we are scrolling through a newspaper and we see an exciting flashy word, our eyes tend to draw towards it. Companies are entirely aware of this, so that is why they flash words on their ads like, "FREE," "NEW," "HURRY." Something about these words makes the reader want to see what the fuss is all about, and to read the company's ad. Not always will there be "buzz words" embedded into the ad that look flashy. They may...
