not have any significant meaning, but they are added in and seem successful in relaying the message. Words like, homemade, improved, 100%, tasty, and the list goes on Endorsements by celebrities have through the years lost their edge and have mostly looked down upon the endorser. Michael Jordan is selling you Gatorade, Jerry Seinfeld is backing up American Express, and Paul Reiser wants you to use AT&T. The purpose is to subliminally give the product traits that it never even deserves, like wealth, fame, and success. When Michael Jordan is seen drinking Gatorade and then going for a 360-slam dunk, the company wants you to think that you as well are capable of the same feats. Besides the less obvious, there is simply the fact that a company wants a famous celebrity to present a product, rather than some common person. "Everybody else is doing it, so why aren't you?" Using the bandwagon technique for many already established corporations has been quite successful. Companies that have already achieved marvelous success will start using advertisements, suggesting it is second nature to buy the product. As if it had such a high demand rate that without it, life would be dysfunctional. For instance, the new saying from McDonald's is, "Did somebody say McDonald's?” There is so much behind that quote than what it actually says. It gives you the idea that they are the best, the tastiest, and the most popular, without really even telling you without being up front about it. McDonald's knows that they are successful, so they do not need some cheap gimmick to sell their food, all they have to do is be there, and the people will flock. The Fear technique, where they inform the consumer that not purchasing a certain product will be disastrous on your own self. This technique targets the most primitive emotion; fear. Mostly used on people that are uncomfortable with their self, insecure and believe that they need some personal improving. The mo...
