st known method would be the BEFORE/AFTER scene, where there is a comparison between an obviously terrible picture and a beautified picture. As Nicholas Johnson indicated, “TV sells the great religion known as materialism” (p.157). In the media, product acquisition and consumption equate to good health, success, exultation, enchantment, moral righteousness, ethical certainty, trust, faith, superiority, coolness, freedom, liberty, self-esteem, confidence, democracy, etc; quite simply, the most any human could ever hope to attain and more. And ownership is only part of the equation—consumption of the product counts more; and, the acquisition of the product counts even more manifestly. In fact, to attain an even greater sense of good health, success, high standards, moral righteousness, ethical certainty, coolness, self-esteem, confidence, fulfillment, meaning, and absolute purposefulness in life. A person needs only to borrow the money or charge the purchase… The subliminal advertising effect is probably the most difficult aspect of any study of advertising. The extent of this influence probably cannot be measured. Many components can be analyzed to discover possible effects on human attitudes and behavior, but none can be for certain. We need to divide the concept advertising into small parts or components in order to analyze that effect. Possible narrow components include: non-verbal communication by models in television commercials, speech tones and its effect in radio commercials, or subliminal words and/or symbols in magazine advertisements Our way of life involves a lot more than anyone wants to believe. The need for developing individual awareness of the power of advertising is increasing, but it seems that what we consciously perceive of our world is constantly decreasing. The brain has to sort through the overwhelming amount of sensory input data and consciously acknowledge only what it deems important or ...
