ese assets are the means and tools that insure that your web site will become the portal. One that all others will want to participate in - and benefit from.3.2.3 Provide e-commerce sitesOffer your members complete e-commerce enabled storefronts. For the member your Internet community can take the prospect from your site directly to their on-line storefront to close the deal. This can be another value-added member benefit - and an additional revenue source for your organization.3.2.4 Create an Internet CommunityComplete an on-line Internet Community presence with:h Virtual Exhibit Hallh New Productsh Classified Adsh Community Discussion Forumh Live Chath Current Featuresh Industry Profilesh Industry Eventsh Featured Articlesh What's Newh Member information and registrationh Program descriptions,h Exhibit Hall registration3.3 Competition There are approximately 240 ISPs operating in the U.S. Of these, approximately 10% offer broadband capabilities and less than 5% offer the type of community and business building applications we provide. There are currently no broadband ISP dedicated to the creation of profession trade associations. Clearly we have the opportunity to be the market leader by gaining, among other things, first mover advantage.4. Marketing Plan4.1 Overall Marketing StrategyIn order for TapNet to be successful it must generate a series of repeat users and establish its community. This is tremendously import for the success of TapNet. The TapNet site is targeting a very select group of users, the trade association community. The following features are designed to be offered as free or fee services to this community in return for generating interest, repeat use and loyalty to the site as active participants of this community.4.2 PricingPricing will be established based on leading Internet Pricing Models. TapNet will offer banner adds to all its trade association's members. This will be based on a flat fee and a yearly contract...
