.4.3 Sales Tactics and PromotionSales tactics include only using on-line capability. No direct sales force will be deployed to assist in marketing activities. Major promotions include the following:h Trade Show Site - On the TapNet.com front page, there is a series of links to microsites that provide information and services for the tradeshow visitor and exhibitors in the form of a virtual trade show. This virtual trade shows are a link to trade association websites that offer product and services to other trade associations. These microsites will be a great draw for TapNet site.h Daily Trade Association Headlines - This feature is a daily e-mail posted and pushed automatically to all subscribers. The daily headlines are short: two to three sentence blurbs about events and issues affecting the trade association industry as they happen. The email newsletter is free and easily downloadable.h Discussion Forums - This feature I a bulletin board style posted discussion.h Stock Listing - This feature provides stocks traded in US. The delay is 15 minutes and is used as a draw.h Calendar of Events - This feature provides a listing of the events of relevance to the trade association. Events are organized by the month in which they occur.4.4 AdvertisingOur goal is to advertise on the leading Internet portal and search engines. We will also participate in print ads of leading trade association magazines. 5. Design and Development PlansThe design of the system will have to include several factors. From the clients point of view they will want security, responsiveness, cost and availability. Our needs will include maintainability, disaster recovery, and cost.5.1 Development Status and TasksCurrent development status is in the planning stage. From this point on we need to address the following issues: network connectivity, server purchase, build and install, software install, security, and user testing.Network connectivity depends on whether we decid...
