tion theoryProfessions in the field of corporate communication are for example: Communications consultant, Marketer. A company hires you to improve their reputation. You can work in a lot of different companies. Think of a hospital, a university or Shell.You can do research for companies, like the C.C.C. You can work as a teacher of corporate communication. MARKETING COMMUNICATIONMarketing communication is the act of communicating with the target group concerning a new innovation or a service in a convincing manner. It also determines that all constraints (cultural diversity, media limitations, legal problems, and so forth) are controlled so the right message is communicated to and received by prospective consumers.Marketing communications involves advertising, sales promotion, personal selling, and public relations, the mutually reinforcing elements of the promotional mix.Once a product or service is developed to meet target markets needs and is properly distributed, indented customers must be informed of the product or service value and availability through advertising and promotion the ingredients in the marketing communication.Consumers respond in terms of their culture, lifestyle, feelings, value systems, attitudes, beliefs and perceptions. Because marketing communication or specifically advertisings function is to interpret or translate the need/want satisfying qualities of products or services in terms of consumer needs, wants, desire and aspirations, the emotional appeals, symbols, persuasive approaches, and other characteristics of an advertisement must coincide with cultural norms if it is to be effective.Marketing communication is very essential because it determine that all constraints (legal and cultural diversity, media limitations and so forth) are controlled so the right message is communicated and received by prospective consumers.Communication may fail for a variety of reasons: a message may not go through because of m...
