edia inadequacy; the message may be received by prospective audience but may not be understood because of different cultural interpretations; or the message may reach the intended audience and may be understood but have no effect because the marketer did not correctly assess the needs and wants of the target market.The marketing communicator understands the communication process and uses it effectively to achieve the advertising and promotional goals and objectives of the company.Below is the communication process of the marketing communicator Encoding message channel Noise Decoding Information source Receiver Feedback In the communication process, each of the seven identifiable segments can ultimately affect the accuracy of the process as illustrated, the process consist of:1.Encoding, information from the company to the target group.2.Decoding, the message from the source converted into effective symbolism for transmission to a receiver.3.A message channel the sales force or advertising media that coveys the encoded message to the intended receiver.4.Decoding, the interpretation by the receiver of the symbolism transmitted from the information source5.Receiver, consumer action by those who receive the message and are the target for the thought transmitted.6.Feedback, information about the effectiveness of the information which flows from the receiver (the intended target) back to the information source (the marketing communicator) for evaluation of the effectiveness of the process.7.Noise, uncon...
