trollable and unpredictable influences such as competitive activities and confusion detracting from the process affecting any of the six steps.Mass CommunicationMass Communication is used to reach and involve almost everyone in a society in a short time. This is why the media used for this type of communication are so typical. Although Mass Communication has changed a lot over the years we still, mostly, use the same media people used over 20 years ago. Except for computers and the Internet which are completely new as media, the only thing that has changed is the improvement. Like black/white television screens that are now full-color screens, LPs are no longer brought everybody wants CDs nowadays. A lot of different Communication media are used for Mass Communication, such as newspapers, magazines, film, radio, television, recorded music and the Internet. Skills needed to function within this field are:-Creativity-Writing-Design-Editing-Reporting-Photography-Advertising-Anchoring-Camera operation-Production-Dealing with legal and ethical issuesOf course this list contains too much skills for one profession, it is just so you will get an idea of what can be done and what is needed in Mass Communication. Only the last skill, dealing with legal and ethical issues, is used in each profession. Because the goal is to reach as many people as possible, it is important to consider that one thing can make one person smile but will seriously offend another. And Mass Communication, in this case Mass Media, is not supposed to offend people in any way. And in every profession, not only Communication, we need to think about the law. We cannot just do as we please.Mass Communication is found in almost every sector of society. In the Industrial sector it can be found in companies like NUON, for the Commercial Service Industries: KPN Telecom, Non- commercial Service Industries: Schools and several Foundations such as UNICEF. These are all just examples....
