former fate which foe three millennia forced themto dress their heavy locks in according to male decrees, they will havetheir way...Hurrah! Hurrah!" (Flapper Jane, 67)Post World War II1 saw women being oppressed by thebeauty industry. Women were subject to what societydetermined as beautiful. Exquisite movie stars who werecurvy and charming, with pale skin, frosted hair, and aseemingly grand lifestyle were the ideal." Beauty publicists instructed women to inflatetheir breasts with padding or silicone, to frosttheir hair with carcinogenic dyes, to makethemselves look paler by whitening their face andlips with titanium-to emulate in short, that mostbleached medicalized glamour girl of them all,Marilyn Monroe" (Faludi, 204) They were pressured to be beautiful at the sake of theirhealth. This is what we might call a backlash. The women'smovement it should be noted at this time was almost noneexistent. Betty Friedan's "Problem That Has No Name"describes what women were feed as what should be done andhow to do it:" Over and Over Women heard in voices oftradition and Freudian sophistication that theycould desire no greater destiny then to glory intheir own femininity. Experts told them how tocatch a man and keep him, ... how to dress, look,and act more feminine and make marriage moreexciting"In 1968 Woman protested the idea of themselves assex objects. In Atlantic City women demonstrated againstthe 1968 Miss America Pageant. "[It} was the first major action of the currentwoman's movement" .." we were affirming our mutualfeeling of outrage, hope, and readiness to conquerthe world. We also all felt, well grown up: we weredoing this one for ourselves, not for our men, and wewere consequently getting to do those things the mennever let us do, like talking to the press ordealing with the mayor's office. (Morgan, 62)This whole event has been made out to be more antibeauty then it truly was. The women who protested the eventwere not against the wom...
