en participating, in fact theprotesters proclaimed solidarity with the contestants. TheWomen's Liberation Movement chose the Miss America Pageantbecause it represent to them all the things wrong withsociety and how it deals with women:" The contestants epitomize the role all women had toplay in this society, one way or the other:apolitical, unoffending, passive delicate(butdrudgery-delighted) things" (Morgan, 64) This pageant was the beginning of the bouncing back ofthe women's movement and thus beauty being once againliberatory. The women's movement became a very prominent aspectof the 1970s. Woman no longer subjected themselves to thosehealth hazardous beauty regiments. in the 1970's the beautyindustry felt that if they were going to make any profitsthey had to find away to celebrate this new feeling ofpower woman had.In the winter of 1973 , Charles Revson called ahigh - level meeting of Revlon executives. He had arevolutionary concept he told them : a fragrance thatcelebrated woman's liberation."The fragrance now know as Charlie was the product ofseveral months of interviewing woman about what they wantedin a perfume.""Charlie symbolized that new lifestyle." Revlonexecutive vice president Lawrence Wechsler recalls, "that said you can be anything you want to be , youcan do anything you want to do, with out anycriticism being directed at you. If you want to weara pantsuits at the office instead of a skirt, fine""(Faludi 205)Immediately Following this period of resurgence againwe see a regression in the 1980's. I don't know why thiskeeps happening maybe it's cyclical nature of time, butonce again women are repressed by beauty and sex appeal.The 1980's saw the start of a plastic surgery craze. Womenwere trying all sorts of measures to be the sexy,beautiful, thin , and presumably happy women they saw inadvertisements. "Now you can be yourself you don't have tobe a powerhouse." (Faludi 201), this is what a mannequindesigner Filoso believes...
