from the positions and toward the task of identifying interests, inventing creative options, and discussing fair standards for selecting an option," (Ury, 78). He refers this idea to a picture frame. When you put a new one around a picture, you change the context of it. The same is true for putting a new frame around a conversation. It is important to not reject what the other person is saying, but try to almost align yourself with what the other person. This is essential pertaining to gender because misunderstandings can be put aside, or changed. This works because suddenly two opponents appear to be working on the same side and for the same outcome. It all comes down to how we interpret. If one party does not reject the other's position, the negotiation can proceed. Focusing on the outcome helps us to forget about the process along the way. So as Ury says, "The way to change the game, is to change the frame," (Ury,80).There are a few tactics to help the reframing process. Ury explains that we can "go around stone walls." This can be done three different ways. First, in extreme positions, you can ignore it, and just treat it like a statement without it having a lot of meaning. You can reinterpret it to mean something else. Or you can test it out. If that does not work, you can deflect attacks by shifting the focus from the past to future solutions. Also by changing positions like "you" and "me" to "we" will change the connotation of the negotiation. It shifts the focus to shared beliefs. One last tactic is exposing tricks. This is not easy. Exposing tricks can be accomplished by asking a lot of questions to get at the truth. Clarification will do away with the misunderstandings that may arise in conversation. Men and women can use these framing techniques in order to help align themselves with one another better. With different communication patterns, framing helps to correct the misinterpretation once it arises.S...
