ever whether it be in the form of consumption of material goods like cars etc or the consumption of movies and other cultural artefacts, the lasting effects of TNCs will be difficult to resist. This is not to say that America is the only country that is having its culture globalised. There are cultural artefacts from many areas of the globe that through global networks are now present in many other countries and this is apparent in the diffusion of western musical cultures. However this diffusion is not simply from the most developed countries, it also occurs towards the most developed nations. These nations are able to amalgamate aspects of culture from all around the world and absorb them into their sense of national culture. It would be fair to say that if local cultural practices dont challenge the ideology of consumption they will be commercialised into the system. The developed nations then are able to set trends in consumption patterns and these in some form are then diffused throughout the globe. This is not to say that culture automatically diffuses out from its source, some items may be rejected on the grounds that it undermines a countrys sense of national identity. The French banned North African television from being shown, because it was deemed that immigrants should adopt French culture rather than imposing their own culture upon the French. Another example of this is that of the Islamic nations that ban American television programs from being aired. This type of top down prohibition in this case can be argued to create an underground activity that only seems to cement its roots further. It is apparent that globalisation is closely linked or fused with the growth of global capitalism, a system that on some level incorporates the majority of the globe. The developed nations hold the power within this situation and are able to diffuse ideas that act as a reference for the developing nations and are then ...
