implemented by a capitalist class within these countries. This process is by no means an inherently bad thing with liberalising ideas and matters of global importance filtering from the core to the periphery. However this system is based around the consumption of goods and free markets and these have their own flaws and are creative of inequality. It would then be fair to say that developing nations are not passive receptors of capitalist ideas and the ideology of consumption, ideas are subject to interpretation through various discourses. Nevertheless it is possible to see that a global set of cultural references maybe established and that future cultural developments will be based on these for the people that have access. However, this needs clarifying because each nation is a totality with vastly different histories and it is these historical discourses that will prevent the adoption of a standardised mass capitalist culture. People all over the world interpret signs and symbols in culturally different contexts, what is popular somewhere may be less so elsewhere and this is connected to interpretation. It would be fair to say that the majority of the worlds people know more about American cultural symbols than vice versa. This is because of the amount of material that is diffused out from this source. Films, music, material goods and information flow from America and the other developed countries towards the periphery. There is of course the language barrier and this provides foreign countries with a barrier against Americanisation, but it also prevents the diffusion of their own cultures. South American countries are reluctant to accept television programs made by American firms for their own countries because home produced programs are generally preferred. Brazil produces many of its own programs and this allows for the diffusion of foreign cultural artefacts but in the interpretation of the countries producing it...
