hiring younger workers can be a threat to the businesses efficiency. There is also competitive forces affecting The Limited's external environment. Competitors of the Limited have reported high stepping sales and revenue gains. In recent years The Limited's star performance has faded, while the Gap's has risen. Gap's sales jumped 32% to $548 million compared with a 5% increase for The Limited to %634 million. The Limited, Inc. invests in bringing the customers to the store. Developers of Easton Town Center broke ground in February for a 120-room Residence Inn by Marriott. The partners in this project include The Limited, Inc., Mall Properties Inc., and Georgetown Co. The whole idea was to have the hotels flank the Town Center so guests can walk out the front into all the activity of the mall. The Limited strives hard to appreciate their customers and future employees. The Limited and Intimate Brands sponsored a reading tutor program. Nearly 200 local kindergarten students are getting a boost from associates of The Limited Inc. and Intimate Brands. The workers are volunteering to tutor Columbus kindergarten students twice a week at three local schools as part of a 15 week pilot program. Limited, Inc. and Intimate Brands are the first corporate sponsors and participants of the Columbus Reads program. Examples of this type of activity performed by executives and managers give people of the community credibility in their school system. It also is a good public relations tool.The Limited Inc. also sponsored a community job fair at its Morse Road Campus, Three Limited Parkway in Columbus, Ohio. The company was seeking applicants for full and part-time positions including merchandise processors, handlers, shipping loaders, fashion consultants and customer service representatives. Positions include a forty percent discount at division stores. The Limited resource management is very effective in recruiting.Technological ForcesI...
