n the apparel industry there are not many technological forces that can have much effect on any one company. The machines that manufacture the clothing are constantly changing. Those companies who produce the amount of clothing demanded in the least amount of time will profit the most. The Limited, Inc. is presently and has been getting Year 2000 ready. The corporation will incur approximately $15 to $20 million in future expenditures to address those risks identified with the Y2K. Contingency plans will be implemented to prevent Y2K failures from occurring, detect them if they do occur, and minimize their impact and expedite their repair.Competitive ForcesThe Limited, Inc. is involved in a highly competitive industry. In order for The Limited, Inc. to remain as one of the leaders in the apparel business they must keep their prices competitive to other companies in the industry. Product quality and reliability is also a main factor in staying competitive. If the consumer doesn't feel they can get a reliable product at a competitive price, then they will buy their clothes from another competitor such as The Gap. Convenience plays a large role in the competitive force. In order to make the sale the company must give the consumer easy access to the products. This is a rule for just about every industry.Although some people may not agree, the service and support that The Limited, Inc. offers can give them an advantage or disadvantage in the apparel industry. In essence, The Limited, Inc. must offer a quality product at a competitive price in order to remain one of the leaders in the apparel business. International ForcesThe Limited Inc. is primarily involved in domestic relations only. The only international business they operate in is mostly within the manufacturing aspect. They buy materials from other countries and also manufacture these materials into goods on foreign soils. Some aspects of financing are taken care of on ...
